Looking for content creation inspiration? Advice and tips about writing copy and growing your business?
You’re in the right place…
I always recommend batching your content creation.
In an ideal world, you’d have a permanent content strategy, a three-month content plan, and you’d have written/recorded and scheduled your content 2-3 weeks in advance.
Right now, we are not living in an ideal world.
Here’s how I recommend batching your content creation under the current circumstances…
It was an awkward moment.
I’d just delivered my signature talk to a roomful of women in business. But what I didn’t realise before I said yes to the gig, was that they weren’t my ideal clients.
And if I thought that standing up and delivering some of my best content to a sea of unimpressed faces (which I could clearly see – the room was strip-lighted) was uncomfortable, then the Q&A session took that discomfort to the next level.
Would Marie Forleo create a FREE TV show every week, if free content didn’t work?
Would Gabby Bernstein regularly host FREE webinars, if free content didn’t work?
Would Gary Vee create FREE content virtually on the hour every hour, if free content didn’t work?
So, can we agree that creating free content works and that you need to be creating it?
Each and every human on the planet is unique. We’ve all had experiences that no other person in history has. We have thoughts and feelings and emotions that are ours and ours alone.
A lot of businesses market to us as if we’re just a faceless mass. As if we all have the same desires and aspirations. As if we’re not actually all that important or special.
Here’s my advice on how to ensure that your content is Human-to-Human, not Business-to-Random-Customer…
I talk a lot about ‘showing up’.
About how important it is to ‘show up’ on social media.
About how important it is to ‘show up’ in our businesses.
But the thing about showing up for ourselves, is that it’s hard to keep motivated.
Your business is your dream. It’s your vision. It’s your future.
You’re in it for the long haul.
Settle in, get comfy, do the work. Show up and shine.
Blogs – so 2015, right? It’s all about the ‘Gram, video and TikTok now, isn’t it?
Nope! Well, it’s not not about Instagram, video or TikTok, but it’s not all about them.
Even here in the future (2020), there are still some excellent and very convincing reasons for including blogs in your content strategy.
In the mood to be convinced? Here goes…
If I could share with you the one thing that makes more difference than anything else to the success of your content (or business, or life, for that matter), it would be this: CONSISTENCY COMPOUNDS.
I’ve been where you are right now. I know how scary it is. I understand all the things that are running through your mind. But I want to tell you that it’s okay.
That what’s scarier than getting visible is the possibility of not reaching your full potential. The possibility of your business never taking off. Of regretting what you didn’t do, just because you were worried about looking a bit silly.
The best content doesn’t seem like ‘content’ – it feels as if you’re hanging out with a friend.
To give you a bit more context – content is not for selling.
The ‘point’ of content is to help your audience get to know you, like you and trust you – so that when they’re ready to buy, they come to you.
If you have an online business, then you need to consider ‘content creation’ as part of your job description.
So, how can you start to create content more easily for your business? Give these ideas a whirl…
We hear the word ‘content’ a lot these days, and it seems to be a bit of a buzzword.
The point of content is to inform, educate, entertain and inspire your audience so that they get to know, like and trust you.
You can only get so far on selfies, freebie downloads and reverse-engineering other people’s content strategies.
Once you have a viable business (people are paying you for what you do) and you’re ready to take things to the next level, you need to invest.
If you have an online business (or a business that relies on the internet for visibility, you need to be creating top-quality content.
And to create content that supports your business goals, you need to have a solid strategy.
Ultimately, your audience only really care about what you can do for them. Yes, they need to get to know you, and then like you, and then trust you enough to buy from you. And yes, people do like to see what goes on behind the scenes. But if you’re not comfortable sharing everything, please don’t let that put you off sharing anything.
You're special. I'm not telling you that in some creepy, weird, salesy kind of way. Or in a shallow Instagram inspiration kind of way. Each and every human on the planet is unique. We've all had experiences that no other person in history has. We have thoughts and...
In an ideal world, you’d be doing all the things to grow your business, but the fact is that right now it probably all rests on you, or just a very small team, and you don’t have the cash, time or resources to replicate Gabby Bernstein/Marie Forleo/Carrie Green’s marketing plan.