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5 Inconvenient Truths About Creating Content For Your Business

5 Inconvenient Truths About Creating Content For Your Business

It was an awkward moment.
I’d just delivered my signature talk to a roomful of women in business. But what I didn’t realise before I said yes to the gig, was that they weren’t my ideal clients.
And if I thought that standing up and delivering some of my best content to a sea of unimpressed faces (which I could clearly see – the room was strip-lighted) was uncomfortable, then the Q&A session took that discomfort to the next level.

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Why Your Content Should be Human-to-Human, Not B2B or B2C

Why Your Content Should be Human-to-Human, Not B2B or B2C

Each and every human on the planet is unique. We’ve all had experiences that no other person in history has. We have thoughts and feelings and emotions that are ours and ours alone.
And yet…
A lot of businesses market to us as if we’re just a faceless mass. As if we all have the same desires and aspirations. As if we’re not actually all that important or special.
Here’s my advice on how to ensure that your content is Human-to-Human, not Business-to-Random-Customer…

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56 Content Creation Prompts – and How To Use Them

56 Content Creation Prompts – and How To Use Them

There are two main reasons for not regularly and consistently creating content: Not having enough time and Not knowing what to say
And not knowing what to say certainly increases the time it takes to create your content!
I don’t want you to wait for ‘perfect’. I don’t want you to wait until you have X amount of followers or email subscribers. I don’t want you to wait until the planets align.
I want to make it easy for you now!!

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Why It’s Important to ‘Show Up’ in your Content – and your Business

Why It’s Important to ‘Show Up’ in your Content – and your Business

I talk a lot about ‘showing up’.
About how important it is to ‘show up’ on social media.
About how important it is to ‘show up’ in our businesses.
But the thing about showing up for ourselves, is that it’s hard to keep motivated.
Your business is your dream. It’s your vision. It’s your future.
You’re in it for the long haul.
Settle in, get comfy, do the work. Show up and shine.

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3 Things to Remember When You’re Afraid of Getting Visible in Your Business

3 Things to Remember When You’re Afraid of Getting Visible in Your Business

I’ve been where you are right now. I know how scary it is. I understand all the things that are running through your mind. But I want to tell you that it’s okay.
That what’s scarier than getting visible is the possibility of not reaching your full potential. The possibility of your business never taking off. Of regretting what you didn’t do, just because you were worried about looking a bit silly.

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How to be a better ‘friend’ to your online audience

How to be a better ‘friend’ to your online audience

The best content doesn’t seem like ‘content’ – it feels as if you’re hanging out with a friend.
To give you a bit more context – content is not for selling.
The ‘point’ of content is to help your audience get to know you, like you and trust you – so that when they’re ready to buy, they come to you.

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Your Content Isn’t About You

Your Content Isn’t About You

Ultimately, your audience only really care about what you can do for them. Yes, they need to get to know you, and then like you, and then trust you enough to buy from you. And yes, people do like to see what goes on behind the scenes. But if you’re not comfortable sharing everything, please don’t let that put you off sharing anything.

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