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Okay, so let’s get straight down to business – how long should your blogs be?
This is a question I get asked quite a lot – and I always get the sneaking suspicion that the person asking me is hoping that I’m going to say “Don’t worry about it – your blogs don’t have to be very long”!
The core purpose of your content is to inform, educate and entertain your clients, prospects and online audience in order to create a connection which, over time, will convert these people into lifelong fans of your brand.