I’m not telling you that in some creepy, weird, salesy kind of way. Or in a shallow Instagram inspiration kind of way.
Each and every human on the planet is unique. We’ve all had experiences that no other person in history has. We have thoughts and feelings and emotions that are ours and ours alone.
Companies market to us as if we’re just a faceless mass. As if we all have the same desires and aspirations. As if we’re not actually all that important or special.
But I’m guessing that you don’t want your prospective clients to feel that way? You offer a personalised service and want your audience to know – and feel – that from the very first moment they hit ‘follow’ on Instagram or open up your latest blog post.
Here are four ways to ensure that your content is Human To Human – not Business To Random Customer…
How to Create Content with Personality
1. Always write (or address your videos/podcasts) as if you’re talking to just one person. Not “Hi guys” (don’t even get me started on ‘guys’), “Hello followers/subscribers” or “Hey, everyone!”. Make your reader/watcher/listener feel as if you’ve created this content for them and only for them.
2. Create content that paints a picture (or even better, feels like a movie scene) of something they’re familiar with – show them that you understand who they are and what they’re going through (don’t just tell them!).
Get detailed. Don’t talk about having a glass of wine, talk about ‘knocking back a glass of red’, or ‘sipping on a chilled sauvignon blanc’. This is where really getting to know your ideal client comes in – you can tailor your content specifically to them.
3. Create content that’s a conversation – ask questions and for feedback and opinions. Who doesn’t like to give an opinion? Asking questions is such a powerful pillar of content creation.
Firstly, as I mentioned, it creates that two-way conversation that makes your clients feel as if they’re interacting with an actual person, rather than a ‘business’.
But secondly, because it gives you insight into who your clients are – what they like and don’t like, what they’re interested in and what they couldn’t care less about, and how they want to interact with you – you’re basically fleshing out your ideal client avatar. And you can use all of this insight to create even better and impactful content for your audience, which means
4. Write as you talk. This is where you’re going to break all the rules that your English teacher Miss Smith drilled into you at primary school (she was terrifying, wasn’t she?). You need to get her voice out of your head and listen to your own.
It’s okay to start a sentence with ‘And’ or ‘But’. It’s okay to contract ‘I am’ to ‘I’m’ and ‘could have’ to ‘could’ve’. It’s okay to have a one-word paragraph. It’s okay to use emojis as punctuation. (Note: it’s still not okay to get ‘your’ mixed up with ‘you’re’ or to make spelling mistakes – but that’s for another blog!).
The best method to get your writing to sound chatty and conversational is to read it out loud once you’ve written it. If anything sounds too formal or like something you just wouldn’t say, then change it!
People buy from people – yes it’s a cliché, but it’s a cliché because it’s true. And I promise you that creating content from that ‘human’ place is a lot easier (and more fun!) than creating bland, boring ‘corporate-y’ content!
Want to create content that sounds just like you and speaks directly to your ideal clients? And a content strategy that’s directly aligned with your business goals? Then you’re in luck. That’s exactly what you’ll get in my one-to-one Clarity, Confidence & Content program.
Book your call with me now to have a chat about how working with me can help you to take your business to the next level.