Mistress Of Your Message®

the 121 program 

Learn the skills, strategies & tools you need to grow your business online 

 Ready to get clarity on your brand message, be confident showing up online and create content that speaks directly to your ideal client? 

(It’s time to get rid of that overwhelm, ditch the frustration and break down those visibility blocks)

Does this sound familiar?

  • You don’t know where to start, and you certainly don’t have the time to write a weekly blog, create daily social media posts and go ‘live’ on Facebook and Instagram every five minutes.

  • You’re frustrated and fed-up of sitting in front of a blank screen or staring into the lens of your camera and having no clue what to say to your online audience – and even if you did, you’re not sure how to say it.

  • You struggle to be visible and talk about yourself, but at the same time, you want to share your own unique message.
  • You’ve been reluctant to commit to an ideal client/niche, but have discovered that a mixed-message, scatter-gun approach to content isn’t working for you.

  • You’ve tried the free 7/14/30 day content challenges, but they’ve not given you the guidance, tools or accountability that you need to continue to confidently create content after the challenge is over.

  • You want to create content with ease. Content that makes you sound like a human being and not a social media caption. Content that emotionally connects with your ideal clients and has them pre-sold when they come on calls with you or when you release your latest course.

You can be your own worst enemy


You procrastinate.

You tell yourself that you ‘can’t do’ things (or that you’re too old/stupid/insert your own negative self-talk here).

You compare yourself to others.

You get overwhelmed and do nothing instead of taking a baby step that would help you to get that little bit closer to where you want to be.

You’re waiting for someone to come along to tell you it’s okay to play big – that you’ve paid your dues and you’re ‘allowed’ to go out there and say you’re an expert.

At the same time


You want to get paid what you’re worth.

You want to build a profitable business (or maybe even an empire – and, yes, you are allowed to say that out loud!).

You want the high-profile collaborations, speaking gigs and invitations to be interviewed on podcasts.

You know you have a message to share, and you want to make an impact in the world.

You want to play big.

I get it.

I get that being visible is scary.

I get that you are totally feeling the imposter syndrome.

I get that you don’t feel like an expert.

I get that even though you’re not where you want to be, it feels safer and more comfortable than trying, like really trying, to get to where you know you could be.


But, you know what?

You’re already charging for your services – which automatically makes you more of an expert in your field than your clients (therefore ‘you’ = ‘expert’).


Considering the powerful impact it can have on your business, not being visible because you’re a little bit afraid of being visible is not a great excuse.


Not only do you not need permission to play big – you’ll be waiting a long time if this is what you’re hoping for. Like, for forever.


Because no one has the power to give you permission. It’s not like there’s a ‘Goddess of Success’ granting permission to play big to those she deems have worked long enough, or hard enough, or have just had a really cute personal branding photoshoot.


It’s down to you to decide. I know that’s easier said than done (trust me, I know. I know.)


But that decision is literally the only thing that’s really standing in your way (because once you’ve made the decision, you’ll figure out how to handle the other things that get in your way).


Imagine a couple of years from now


You decided that feeling safe (and a little bit sad) was better for you than going for what you really wanted.

You’re having a bit of a scroll through Instagram – and there she is. Yes, you know who.

Her. She probably has no idea who you are, but you always had your eye on her – she was your competition. The one you always compared yourself to.

Except she didn’t choose to stay small. She got out there, got visible and shared her message with the world. And whaddya know? The world loved her message (because the world loves someone who stands up for what they believe in). And now she’s on your insta-feed celebrating her success and making you feel like a loser.

That’s not the future you’ve got planned for yourself, is it?

But there’s no reason why you can’t be her.

You started your business for a reason


You want to do something you love, something that satisfies your soul.

You want freedom & flexibility. 

And, yes, you want to get paid well at the same time. 

It’s my job to help you achieve that. 

If you’re feeling a little lost; that’s okay – I’ve got a map for you. 

If you know where you’re going but need to get out of your own way – I can help you with that. 

It’s time to take control. 

It’s time to get clarity on your message, identify exactly who your ideal clients are, and gain the confidence to get out there to share that message with them!



Mistress of your message®

A 7-week one-to-one intensive coaching & training program designed to give you clarity & confidence in yourself, your business and your messaging – coupled with the tools and know-how you need to create amazing content that attracts your ideal clients and grow your business online.

When I began to work with Rachel, I gained MASSIVE clarity around my purpose and my mission, that lit me up! And it started showing in my content.

I have connected with my BIG message and feel so aligned with the words I now put out there, and have lots of people complimenting my content and saying how it’s touched something in them.

People are engaging more with my content, and as a result of this new clear and confident energy I have onboarded 2 new clients and effectively returned my investment whilst still going through the program.

Kristina Sheppard

Life Coach

Shortly after doing this program, I released Visibility School, a new type of photography membership. Because I knew who I was aiming it at, and what I should be saying (and where I should be concentrating my efforts on social media for content creation) I sold 80% of the places within a week.

I knew I needed help with my message and that there must be an easier way of creating content. But it wasn’t until I did the course that I realise just how necessary it was.

I feel more organised and more confident in the content I’m creating. Plus I’m encouraged by the great results I’ve had because of it.

It has left me feeling confident in my content creation & allowed me to be more organised.

Think if it as an investment in your business which will leave you more organised, with a content plan and sure that you are targeting the right people for your business.

Maryanne Scott

The Branding Photographer

I no longer feel that content is this huge scary and overwhelming issue that is a chore, and from a business perspective it gave me so much clarity on our business as a whole, who we wanted our clients to be and where we want the business to go.

I feel far more positive about it and actually feel inspired to be creative, something that I didn’t feel I possessed!

The wealth of knowledge I have been provided with from working with Rachel will prove invaluable for me for the rest of my life!

The structured, personal approach makes it extremely easy and simple to follow.

Philippa Bradford

Wedding Planner

Mistress Of Your Message®

is the first program of its kind that not only uncovers your foundational brand message but also gives you the confidence to share it with the world.

This program is a unique coaching & training hybrid. I don’t just coach you to get the clarity on your brand message and where you want to take your business, I show you how to integrate it into every area of your business and use it to purposefully grow your business.

Together, we’re going to uncover your message and reveal your voice.

We’re then going to use your voice and combine it with a strategy aligned with your business goals.

Honestly? There’s nothing else out there like this method.

By the end of the program,


you’ll know exactly what to say, how to say it and where to say it to attract your ideal clients.

You’ll have crystal clear clarity in your business direction & brand message

You’ll know exactly who your ideal client is – and how to connect with them – improving your engagement & sales.

You’ll develop a message so powerful that you’ll be showing up as an authority and a leader.

You’ll have a strategy & plan tailored to how much time you have to create content and the content you like to create.

Your leads will be warmed up by your content and will arrive at your discover calls pre-sold

You’ll be confident in creating copy & content that screams “this is who I am and what I do”.

You’ll have the confidence to show up online and get visible.

Clarity + Confidence + Tools + Strategy = Getting seen by Ideal Clients = More Sales = Achieving your Business Goals

Here’s how it works

Each session will be a personal one-to-one video call with me, Rachel Forcella.

Throughout the program, I’ll also be available for ongoing support & motivation via messaging.

Session One


An in-depth look into your business, including future goals. In this session, we go deep – quick – and even though it’s the first session of the program, there’s often a lot of “Aha!” moments and breakthroughs.

Pre-call workbook

Video call (1 to 2 hours)

Sessions Two & Three


We’ll get big picture clarity – not just around your message and content but around your business as a whole. We look at your values, your vision and where you want to take your business. This part of the program is done over two calls.


Pre-call workbook

Video call (2 x 2 hours)

Session Four


An in-depth look into your ideal client, including how to find out more about them and how to use what you do find. You’ll really get to know who you’re selling to, how you specifically help them, the difference you make to their lives, and what they need from you in order to make that buying decision. 

Pre-call workbook

Video call: 1.5 hours

Session Five


We’ll look at the detail and what makes you stand out as uniquely ‘you’ in the marketplace – your content pillars, unique tone-of-voice, elevator pitch (and/or social media bios) and your brand thesaurus.


Pre-call workbook

Video call: 1 hour

Session Six


We’ll look at your business goals (long and short-term) and reverse engineer them to begin creating your content strategy.

2 x Pre-call workbooks

Video call: 1 hour

Session Seven


We’ll put everything together and create a three-month content plan designed to support your business goals. (Please note that this does not include any content creation).

Video call: 2 hours

Are you ready to show up in your business and take things to the next level?



(approx. $2000 USD)

Payment plan available

I want you to be 100% happy with

Mistress Of Your Message®

This program is a one-to-one coaching and training experience, and throughout we’re going to be working closely together. And before you enrol in Mistress Of Your Message®, we’ll have a video call to ensure that we’re a good fit. It’s therefore highly unlikely that you’ll be unsatisfied with the process (I’ve only ever had positive feedback in over 12 months of delivering this program). 

However, it’s a woman’s prerogative to change her mind, which is why I offer a 14-day money-back guarantee. For more details, please see HERE.

I can’t wait to work with you!

Hi! I’m Rachel Forcella.


What I love most about my work is that breakthrough moment – the actual goosebumps moment – when the (metaphorical) clouds part and my client gets that crystal clear clarity about her business.

Who she is, what she stands for, who she serves – and how to serve and communicate with her ideal client.

I love working with businesses just like yours – female-led, forward-looking, and with big plans to make an even bigger impact.

You want to make a positive mark on the world – I want to help you to do that!

My background? I have a degree in English Language & Linguistic Science, and I launched my first business, a beauty & lifestyle services venture, in 2003. I ran that company for three years before heading into the world of corporate finance, working directly with hundreds of small and medium-sized business here in the UK. I’ve been working with businesses & brands on their online copy on content since 2015.

Is the Mistress Of Your Message® program for you?


Yes – If you’re looking for more clarity in your business.

Yes – If you’re overwhelmed by the idea of creating your own content.

Yes – If you’re fed up of not knowing what to say in your blogs, videos, podcasts and social media posts.

Yes – If you’re ready to share your own unique message with your ideal clients.

Yes – If you want to create content more confidently.

Yes – If it’s time for you to start playing bigger in your business.

Yes – If you want to reach more people and make more sales.


Working with Rachel has certainly given me a boost of confidence in terms of how I communicate the value of what I do to my audience and build an expert status in my field. And recently, I’ve even written a real magazine article! I doubt this would have happened if I hadn’t built up the muscle through this program.

I already had a pretty good idea about my positioning however my visibility was not a match for that. I wasn’t sure what to write and how; and couldn’t find a way out of that impasse. I’m no longer wondering what to write about as I have a list of all my keywords and specific topics I want to focus on and play with.

This is a great program – if you are deciding whether or not to go for it – sign up today!

Aleksandra Szwilling

Mindset Coach

Before working with Rachel, I was feeling a bit lost and unsure. She helped me to get clarity on my message and pillars and structure.

Now I feel much more at ease and ready to tackle my content in a way that is manageable which is so valuable.

The structure of the program and the combination of task to do on my own and the one on one support appealed to me a lot.

Rachel’s gentle way of guiding me to my most authentic expression in relation to my life and values gave me clarity in my business and message.

Eileen Hall

Artist, Spiritual Guide & Creative Director

I was fairly confident in what my business was about, but translating that into content that got across the message that I wanted was proving tricky (and I was procrastinating!).

I had a lot I could say but wasn’t focused on the key themes of my business.

I’m much clearer now on the language to use, and the content pillars are a game-changer! To have those so succinctly set out as help me to create content for social media, opt-ins and my email newsletters.

The clarity and confidence gained through the program can help so many areas of your business, not just creating content. It has a positive knock-on effect on visibility, your profile, and your willingness to show up.

Katie Macdonald

Integrator & Online Business Manager

If you’ve made it this far


You know you’re ready for the next level.

You know it’s time to show up in your business.

You know you can’t keep your message – your greatness – inside any longer.

Take a look 12 months from now – where do you want to be?

Don’t let another year go by, not being who you know you are. Seeing your ideal clients working with other people. Frustrated because it’s not happening for you.

Because it can happen for you, and I can show you how.

You have questions. I have answers.

Is this the Mistress Of Your Message® program right for me and my business?

If you’re female solopreneur looking to grow her service-based business online, and you’ve been in business at least 9 months, then there’s a good chance that this program is for you. Want to make sure it’s the right program for you? Schedule a call with me, and we can have a chat!

Do you offer a payment plan?

I certainly do! The investment of £1500 can be split into two payments of £900 and £600 (one month after the initial payment). You can also pay by credit card.

How much time is this going to take out of my week?

Each of our sessions lasts between 1 and 2 hours (see the “Here’s how it works” section above for more details, and there are 7 sessions in total. Ideally, we’ll do the program in seven consecutive weeks, but with busy diaries and holidays, that’s not always possible. However, I’d always expect to have completed the program within 3 months of the initial session.

Before each session, with the exception of the final session, there will be one or two workbooks for you to complete. This is likely to take you between 30 mins and 2 hours for each workbook. But remember – to get results, we need to go deep and do the work!

Think of this program as spending time to save time – once you’ve ‘graduated’, I promise you that creating your content will be sooo much faster and easier than ever before!

I know I need to nail my message - but I don’t want to have to write my own copy & content.

Not a problem! If you’re planning on outsourcing the creation of your copy and content, then you need to be able to give your writer a brief and guidance. Mistress Of Your Message® will help you get crystal clear on exactly how you want to show up online and who you need to be talking to.

This means that you’ll be able to easily direct and brief anyone you hire, which, in turn, means that you’re much more likely to be happy with what they create for you, because it’ll sound exactly like you!

Do I really need to be creating content to grow my business?

If you want to grow your business online, then the answer is simply “yes”. You need to be visible and share information (content) that helps you to build a relationship with your ideal clients.

Here’s what consistently creating quality content has done for my business:

– I transformed my business from a done-for-you service (copywriting) to a coaching & training model

– I sold-out and over-subscribed the beta round of this program

– I’ve built a continually growing email list

– I get invited to speak at events*

– I get interviewed on podcasts & Youtube channels*

– I get invitations to guest-blog on other people’s platforms*

– I’ve grown my business year-on-year, profitably

– Most people come to my discovery calls already knowing me and want to work with me

– I have plenty of content in a variety of formats to re-package, monetise and sell

*I’ve never had to ‘ask’ to speak, be interviewed or guest-blog, people have always come to me.

I’m worried I won’t have time to implement the content plan we come up with.

Don’t worry! The plan we create for you is bespoke to you – which means that the first thing we do is to look at how much time you have available to create content for your business.

I don’t want to do social media videos - are you going to make me?

Firstly, I’m not going to make you do anything you don’t want to, whether that’s filming videos or writing blogs. We look at the kind of content you like to create and build your content strategy around that!

Are you accepting new clients at the moment?

I work with a maximum of five Mistress Of Your Message® clients at any one time. When you arrange your call with me, I’ll be able to tell you exactly when my next client opening will be and how you can secure it!


Do you offer a follow-up support package?

Yes, I do! For an additional fee, I can support you as you implement the content plan we’ve created for you. Again, this support is completely bespoke to your needs.

Before working with Rachel, I felt unconfident in what I was offering and to who, I was really firm on not niching down and my messaging was very mixed between coaching and consultancy information.

The program helped me clarify what I wanted to offer, to who and how to attract customers online.

I ended up rebranding, changing my domain, updating my website, creating new lead magnet and launching a beta round of my own coaching package all as a result of finding this clarity.

My Instagram grew from 140 – 500+ in a few months and these were all ideal clients and I had 2 paying clients taken up my package before getting to the end of the program.

The program was amazing. Rachel’s approach is great she is firm but fair and she knows her stuff. The clarity you will get from this course will help your business so much.

Harriet Scott

Business Operations Expert

Go with Rachel, her program is brilliant.

She’s very knowledgeable and experienced in actually doing this stuff herself for her business vs just teaching it.

She’s very supportive and a great collaborator and I’m now more confident in my visibility and creating relevant content.

This program helps you get clarity on your business vision, your visibility and your content creation.

Invest the time and money now, you won’t regret it!

Michele Leathley

Energy Healer

It has given me a laser clear idea of who my ideal client is and the problems they are experiencing. It has also given me a lot of insight into my positioning and how I can use my unique talents to show up authentically as me and connect with the people I love working with.

I went from lost and bewildered around social media to confident and happy to share. That’s priceless.

I feel excited about creating content now. I’ve booked a brand photoshoot and am excited about ‘being’ my business rather than hiding behind the scenes as I did before.

Rachel takes you by the hand and leads you through the process, encouraging you all the way, making sure that you have a content plan that works for YOU. This is not a one-size-fits-all package. Here, you’ll have the chance to ask all the questions you want with no judgment and will walk away feeling confident about how you can help your clients transform their lives.

Adele Kelly

Brand Strategist

I’m so ready for this

How do I get started?

You don’t have to feel lost in your business, you don’t have to figure it all out yourself – and you don’t have to feel overwhelmed by creating the content you know you need to take you to the next level.

Book your call with me to secure your place on the Mistress Of Your Message® program.

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