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Why investing in your business is about more than just spending money

Why investing in your business is about more than just spending money

by Rachel Forcella | Oct 29, 2019 | Business Musings, Content Strategy

I had my first personal branding photoshoot just under a year ago. For 3 years I’d been putting it off – I had a long list of excuses: “I’m too fat.” “My business isn’t big enough to need professional photos.” “I...
Why You Need a Content Strategy

Why You Need a Content Strategy

by Rachel Forcella | Oct 24, 2019 | Content Creation, Content Strategy

“Without strategy, content is just stuff. And the world has enough stuff.”  Arun Basu If you have an online business (or a business that relies on the internet for visibility, you need to be creating top-quality content. And to create content that supports your...
Your Content Isn’t About You

Your Content Isn’t About You

by Rachel Forcella | Oct 23, 2019 | Business Musings, Content Creation, Content Strategy

So – you know you need to get visible in your business, but you’re a private person. You don’t really want to share every aspect of your life. You’re about showing who you are and what you can do for your clients – in a professional...
How to Create Content with Personality

How to Create Content with Personality

by Rachel Forcella | Oct 11, 2019 | Blogging, Content Creation

You’re special. I’m not telling you that in some creepy, weird, salesy kind of way. Or in a shallow Instagram inspiration kind of way. Each and every human on the planet is unique. We’ve all had experiences that no other person in history has. We...
Elevate Your Elevator Pitch

Elevate Your Elevator Pitch

by Rachel Forcella | Oct 9, 2019 | Business Musings, Uncover Your Message

Ah, the nineties. Naturally, I went through the grunge phase – plaid shirts and Doc Marten boots. Then I discovered blonde hair dye and contact lenses and, well, as you might have noticed, that look kinda stuck. I don’t know how you spent that decade, but...
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