by Rachel Forcella | Oct 29, 2019 | Business Musings, Content Strategy
I had my first personal branding photoshoot just under a year ago. For 3 years I’d been putting it off – I had a long list of excuses: “I’m too fat.” “My business isn’t big enough to need professional photos.” “I...
by Rachel Forcella | Oct 24, 2019 | Content Creation, Content Strategy
“Without strategy, content is just stuff. And the world has enough stuff.” Arun Basu If you have an online business (or a business that relies on the internet for visibility, you need to be creating top-quality content. And to create content that supports your...
by Rachel Forcella | Oct 23, 2019 | Business Musings, Content Creation, Content Strategy
So – you know you need to get visible in your business, but you’re a private person. You don’t really want to share every aspect of your life. You’re about showing who you are and what you can do for your clients – in a professional...
by Rachel Forcella | Oct 11, 2019 | Blogging, Content Creation
You’re special. I’m not telling you that in some creepy, weird, salesy kind of way. Or in a shallow Instagram inspiration kind of way. Each and every human on the planet is unique. We’ve all had experiences that no other person in history has. We...
by Rachel Forcella | Oct 9, 2019 | Business Musings, Uncover Your Message
Ah, the nineties. Naturally, I went through the grunge phase – plaid shirts and Doc Marten boots. Then I discovered blonde hair dye and contact lenses and, well, as you might have noticed, that look kinda stuck. I don’t know how you spent that decade, but...
