Looking for content creation inspiration? Advice and tips about writing copy and growing your business?
You’re in the right place…
Blogs – so 2015, right? It’s all about the ‘Gram, video and TikTok now, isn’t it?
Nope! Well, it’s not not about Instagram, video or TikTok, but it’s not all about them.
Even here in the future (2020), there are still some excellent and very convincing reasons for including blogs in your content strategy.
In the mood to be convinced? Here goes…
If I could share with you the one thing that makes more difference than anything else to the success of your content (or business, or life, for that matter), it would be this: CONSISTENCY COMPOUNDS.read more
I’ve been where you are right now. I know how scary it is. I understand all the things that are running through your mind. But I want to tell you that it’s okay.
That what’s scarier than getting visible is the possibility of not reaching your full potential. The possibility of your business never taking off. Of regretting what you didn’t do, just because you were worried about looking a bit silly.
The best content doesn’t seem like ‘content’ – it feels as if you’re hanging out with a friend.
To give you a bit more context – content is not for selling.
The ‘point’ of content is to help your audience get to know you, like you and trust you – so that when they’re ready to buy, they come to you.
If you have an online business, then you need to consider ‘content creation’ as part of your job description.
So, how can you start to create content more easily for your business? Give these ideas a whirl…
We hear the word ‘content’ a lot these days, and it seems to be a bit of a buzzword.
The point of content is to inform, educate, entertain and inspire your audience so that they get to know, like and trust you.
You can only get so far on selfies, freebie downloads and reverse-engineering other people’s content strategies.
Once you have a viable business (people are paying you for what you do) and you’re ready to take things to the next level, you need to invest.
If you have an online business (or a business that relies on the internet for visibility, you need to be creating top-quality content.
And to create content that supports your business goals, you need to have a solid strategy.
Ultimately, your audience only really care about what you can do for them. Yes, they need to get to know you, and then like you, and then trust you enough to buy from you. And yes, people do like to see what goes on behind the scenes. But if you’re not comfortable sharing everything, please don’t let that put you off sharing anything.read more
You're special. I'm not telling you that in some creepy, weird, salesy kind of way. Or in a shallow Instagram inspiration kind of way. Each and every human on the planet is unique. We've all had experiences that no other person in history has. We have thoughts and...read more
In an ideal world, you’d be doing all the things to grow your business, but the fact is that right now it probably all rests on you, or just a very small team, and you don’t have the cash, time or resources to replicate Gabby Bernstein/Marie Forleo/Carrie Green’s marketing plan.read more
Okay, so let’s get straight down to business – how long should your blogs be?
This is a question I get asked quite a lot – and I always get the sneaking suspicion that the person asking me is hoping that I’m going to say “Don’t worry about it – your blogs don’t have to be very long”!
The core purpose of your content is to inform, educate and entertain your clients, prospects and online audience in order to create a connection which, over time, will convert these people into lifelong fans of your brand.read more