by Rachel Forcella | Jan 20, 2020 | Blogging, Content Creation, Content Strategy, Visibility
Blogs – so 2015, right? It’s all about the ‘Gram, video and TikTok now, isn’t it? Nope! Well, it’s not not about Instagram, video or TikTok, but it’s not all about them. Even here in the future (2020), there are still some excellent and very convincing reasons...
by Rachel Forcella | Jan 17, 2020 | Content Creation, Content Strategy, Visibility
If I could share with you the one thing that makes more difference than anything else to the success of your content (or business, or life, for that matter), it would be this: CONSISTENCY COMPOUNDS. More than hashtags, more than your message, even: being consistent...
by Rachel Forcella | Jan 13, 2020 | Business Musings, Content Creation, Visibility
I post on Instagram every day. I regularly create videos for my Instagram stories. I ‘go live’ in my Facebook group. I do masterclasses for other people’s memberships. I speak at events. I get interviewed on podcasts. But I didn’t ‘wake up’ like this. It...
by Rachel Forcella | Dec 30, 2019 | Content Creation
The best content doesn’t seem like ‘content’ – it feels as if you’re hanging out with a friend. To give you a bit more context – content is not for selling. The ‘point’ of content is to help your audience get to know you, like you and trust you – so...
by Rachel Forcella | Nov 11, 2019 | Blogging, Content Creation, Content Strategy
I’ve yet to meet someone who says to me “Oh yes! I love creating content for my business!” when I tell them what I do. What I do hear is a lot of “I just don’t know what to say”, “I don’t have the time” and “I know I should be creating content, but I’m not quite sure...
by Rachel Forcella | Nov 11, 2019 | Blogging, Business Musings, Content Creation
What is Content? We hear the word ‘content’ a lot these days, and it seems to be a bit of a buzzword. But content is quite simply information you produce for clients and potential clients – or your ‘audience’. Online, content is: – blogs (check out my tips...
