by Rachel Forcella | Nov 11, 2019 | Blogging, Content Creation, Content Strategy
I’ve yet to meet someone who says to me “Oh yes! I love creating content for my business!” when I tell them what I do. What I do hear is a lot of “I just don’t know what to say”, “I don’t have the time” and “I know I should be creating content, but I’m not quite sure...
by Rachel Forcella | Oct 29, 2019 | Business Musings, Content Strategy
I had my first personal branding photoshoot just under a year ago. For 3 years I’d been putting it off – I had a long list of excuses: “I’m too fat.” “My business isn’t big enough to need professional photos.” “I...
by Rachel Forcella | Oct 24, 2019 | Content Creation, Content Strategy
“Without strategy, content is just stuff. And the world has enough stuff.” Arun Basu If you have an online business (or a business that relies on the internet for visibility, you need to be creating top-quality content. And to create content that supports your...
by Rachel Forcella | Oct 23, 2019 | Business Musings, Content Creation, Content Strategy
So – you know you need to get visible in your business, but you’re a private person. You don’t really want to share every aspect of your life. You’re about showing who you are and what you can do for your clients – in a professional...