I’m not a ‘cool’ person. I like Dolly Parton, Sex And The City, Cosmopolitans (obvs), and Kylie (Minogue, not Jenner).
Most of my pop culture references come from the late 90s/early 00s (hello, Friends) and I have no idea who’s at number one in the charts.
I’m not cool, and that’s okay. I’m nice, smart, funny (well, I think I am), and can cook a mean lasagne and an even meaner cheesecake.
I also launched my first business back in 2003 (when both Friends and SATC were on the air – the first time around), and I’ve either been running my own business or working with small and medium-sized businesses ever since. That’s 16 years.
And that’s why it really bugs me when I see all the ‘cool’ kids (you know the ones – their Facebook ads have a photo of them toting a designer handbag in front of the Eiffel Tower*) claiming that you – yes little old you – can go from £0 (or, if you like a really good rags to riches story, from £67K in debt) to ‘6-figures’ in as little as 6 months, just like they did.
I go a bit more in-depth on my thoughts around this topic in this video, but to sum it up, one of the things I’ve learned from 16 years in business is that there’s no such thing as overnight success.
There’s no such thing as overnight success.
I know that you know that, but I also know that’s really hard to remember when some chick in a frou-frou skirt and cute heels is telling you that there is from her laptop situated in a chic Parisian café.**
It’s hard to remember when you’re sat at your kitchen table wrapped in a blanket commenting in Facebook group after Facebook group desperately hoping that someone’s going to click through to your Facebook page and ‘like’ it.
It’s hard to remember when you are getting new clients, but still only just enough to justify not going back to a 9-5.
It’s hard to remember when your friends and family ask “Exactly what is it you do, again?” (A question which is always accompanied by ‘the face’ – head to one side, narrowed eyes, and a faux look of confusion – which implies that whatever it is, surely you should just give up and get a ‘proper’ job?).
However, it doesn’t matter if there’s no such thing as overnight success, because ‘success’ does exist.
Success happens by:
– showing up (like clockwork on Instagram/in your newsletters/on Facebook lives – wherever it is you’ve found your audience)
– listening to your clients (what do they need from you?)
– being honest and genuine and building real relationships (not sliding into someone’s DMs to sell them something 2 seconds after they liked your latest post)
– did I say showing up? Day in, day out. Week in, week out. Month in, month out. Year in, year out.
So, none of this is particularly cool. And when you are showing up day in, day out, it can be a bit boring and monotonous from time to time, especially when the results you’re seeing right now aren’t anything that could be spun into an impressive Facebook ad headline.
But do you know what? It’s okay. This is how real businesses are built. You’re creating something that’s going to last. Something that truly serves the people who buy from you – and will continue to do so because of the value you deliver.
That sounds like success to me!
And the one thing that’s behind every success story? A rock-solid strategy. That’s where I come in.
If you’re looking to build your online business, then one of your pillars of success is going to be great content – it’s how all those lovely clients from all around the world are going to get to know, like and trust you before they buy from you.
In my one-to-one Mistress of Your Message program, we uncover your message so you know what to say, how to say it, who to say it to and where to say it – and then we create a strategy directly aligned with your business goals!
Want to know more? You can get all the details by clicking the button below.
If you want overnight success, then I’m probably not the girl for you. However, if you want to build a business with substance that’s going to support you – and your clients – for years to come, then I can’t wait to hear from you!
*For the record, I love designer handbags, and visiting the Eiffel Tower is on my vision board.
**Ditto frou-frou skirts, cute heels and chic Parisian cafés.