Running your own business is fun, exciting and exhilarating. I don’t know about you, but it’s the sheer potential of what could be that keeps me going.
However, it can also be overwhelming. You read articles and listen to podcasts that tell you that you need to be creating funnels, growing your list, writing blogs and going live on Facebook every five minutes.
Okay, in an ideal world, you’d be doing all the things to grow your business, but the fact is that right now it probably all rests on you, or just a very small team, and you don’t have the cash, time or resources to replicate Gabby Bernstein/Marie Forleo/Carrie Green’s marketing plan.
So, what can you do?
Have you ever decided to get fit/healthy and you go out and buy Women’s Health magazine, drop £50 on a load of supplements, fill your fridge full of ingredients for breakfast smoothies and lunch salads and set your alarm for 6am to go for a pre-work run? A week later the magazine’s unread under your sofa, you’ve missed three days of your vitamins, and your bin is now full of mouldy strawberries and slimy spinach. And let’s not even pretend that the 6am run happened.
Yes, you know that a fit and healthy lifestyle should involve all of the above, but to take it all on at once is just too much.
Likewise, don’t kid yourself on that you have the time to write a blog and a guest blog, create 14 Instagram posts, film a video for YouTube, record a podcast and email your list every week, unless you really do.
By overstretching yourself, you’re just setting yourself up for failure.
You need to reverse engineer the process.
First, figure out how much time you have each week/month to create content.
Second, figure out how to make the most of that time. Which areas of content creation have proven fruitful in the past? Maybe you get a lot of leads from Instagram. Or perhaps your insightful YouTube videos are what drives conversion from audience to client in your business. Maybe your weekly emails are what nurture your subscribers to sign up for your latest product or service. The answer to this question is where you should be spending the majority of your content-creating time.
That said, don’t put all your eggs in one basket – it’s important to cover more than just one base when it comes to putting out content (*ahem* #FacebookDown #InstagramDown) – but this is where repurposing comes in.
Whenever you post something on your social media platforms, send an email or write a blog, only a tiny percentage of your followers will see it – so don’t worry about ‘repeating’ yourself or boring people!
To get all my tips on repurposing the content you do have the time to create, watch my video HERE.
Creating content isn’t the only way to market and grow your business, but it is a very powerful way of connecting and engaging with your audience – your potential clients. It is the perfect way to reach a lot of people and let them get to know you and understand how you can help them in their life/business.
When I work with my clients in the Mistress of Your Message program, we follow the path of least resistance when it comes to creating a content strategy. In other words, we create a content strategy that works perfectly for them (not Gabby Bernstein or Amy Porterfield).
We figure out how much time they can dedicate each week to creating content – and then what to do with that time to make the biggest impact on their audience.
Does this sound like something you could do with some support with? Then let’s talk…